Copilot SEO Checking Tool
Learn how to check your Microsoft Copilot optimization. Complete guide to checking schema markup, content structure, technical SEO, and authority signals - with DIY checklist, automated tool comparison, and pass/fail criteria for each factor.
Check Your Copilot SEO NowWhat to Check for Copilot SEO (4 Categories)
Schema Markup
JSON-LD Presence
Has <script type="application/ld+json"> tags with valid JSON
No JSON-LD scripts found on page
View page source (Ctrl+U), search for 'application/ld+json'
Add JSON-LD script tag with Article, Organization, or Person schema
Article Schema Completeness
Article schema has headline, author, datePublished, publisher fields filled
Missing Article schema or incomplete (missing required fields)
Check JSON-LD content for @type: 'Article' and required properties
Add missing fields to Article schema - author, datePublished, publisher are critical
Organization Schema
Has Organization schema with name, logo, contactPoint
No Organization schema or incomplete
Look for @type: 'Organization' in JSON-LD
Add Organization schema with company details and contact information
Author/Person Schema
Has Person schema for authors with name and credentials
No Person schema or missing author information
Check for @type: 'Person' in author field of Article schema
Add Person schema with author name, job title, and affiliation
Open Graph Tags
Has og:title, og:description, og:image, og:url, og:type
Missing Open Graph tags or incomplete set
View source, search for 'og:' - should have at least 5 OG tags
Add missing Open Graph meta tags to <head> section
Content Structure
Heading Hierarchy
Single H1, followed by logical H2s and H3s in proper order
Multiple H1s, missing headings, or skipped levels (H1 → H3)
Inspect page, look at heading tags - should be H1 → H2 → H3 flow
Restructure headings: one H1 (page title), H2s for main sections, H3s for subsections
FAQ Sections
Has Q&A format content, ideally with FAQ schema markup
No FAQ sections or Q&A content
Look for question-answer pairs on page
Add FAQ section with common questions and answers, add FAQ schema
Content Depth
1,500+ words with substantial information
Under 500 words or thin content
Copy page content, paste in word counter tool
Expand content with case studies, examples, data, and detailed explanations
Author Attribution
Clear author byline with name and credentials visible
No author information or anonymous content
Look for author name, bio, credentials on page
Add author byline, short bio, and credentials near content
Technical SEO
HTTPS Security
URL starts with https://, valid SSL certificate, padlock icon
HTTP (not HTTPS) or SSL certificate errors
Look at URL bar - should show padlock and https://
Get SSL certificate (free from Let's Encrypt), enable HTTPS site-wide
Mobile Viewport Tag
Has <meta name="viewport" content="width=device-width, initial-scale=1">
Missing viewport meta tag
View source, search for 'viewport' in <head> section
Add viewport meta tag to <head>: <meta name="viewport" content="width=device-width, initial-scale=1">
Semantic HTML
Uses <main>, <article>, <section>, <nav>, <header>, <footer> tags
Only uses generic <div> tags without semantic meaning
View source, look for semantic HTML5 tags
Replace generic divs with semantic tags where appropriate
Render-Blocking Resources
Minimal CSS/JS in <head>, most scripts deferred or async
Many blocking CSS/JS files preventing fast page load
Run Lighthouse audit in Chrome DevTools, check for blocking resources
Move non-critical CSS/JS to bottom of page, use async/defer attributes
Authority Signals
About Page
Has /about page linked in navigation or footer
No About page or not discoverable
Look for 'About' link in menu or footer
Create comprehensive About page, link from footer/navigation
Contact Information
Email, phone, or physical address visible on site
No contact information or only a contact form
Look for contact details in footer or contact page
Add real contact information - not just a form. Include email and/or phone.
Privacy Policy
Has /privacy or /privacy-policy linked in footer
No privacy policy
Look for 'Privacy' or 'Privacy Policy' link in footer
Create privacy policy page, link from footer
Terms of Service
Has /terms or /terms-of-service linked in footer
No terms of service
Look for 'Terms' or 'Terms of Service' link in footer
Create terms of service page, link from footer
DIY Checking Checklist (25 Minutes)
Follow this checklist to manually check all Copilot SEO factors. Total time: ~25 minutes per page.
Schema (5 min)
Content (10 min)
Technical (5 min)
Authority (5 min)
Pro tip: Manual checking takes 25+ minutes and you'll likely miss issues. Automated checking (AISEOScan) does all this in 30 seconds with consistent accuracy.
5 Most Common Issues We Find
1. Missing Schema Markup Completely
View source, search for 'application/ld+json' - nothing found
Never added structured data to site
Add Article schema at minimum. Include headline, author, datePublished, publisher fields. Use JSON-LD format in <head> section.
2. Incomplete Article Schema
Has Article schema but missing author or publisher fields
Added basic schema but didn't fill all required fields
Add missing fields to existing schema. Author (with Person schema) and publisher (with Organization schema) are most commonly missing.
3. No HTTPS (Still Using HTTP)
URL shows 'Not Secure' warning, starts with http:// not https://
Haven't migrated to HTTPS or SSL certificate expired
Get SSL certificate (free from Let's Encrypt), configure server to force HTTPS, set up 301 redirects from HTTP to HTTPS.
4. Multiple H1 Tags
Page has 2+ H1 headings
Multiple H1s from poor theme/template or header/logo marked as H1
Keep only one H1 (main page title). Change others to H2, H3, or regular text. Logo should not be H1.
5. No Author Attribution
Content has no author byline or author name visible
Anonymous content or forgot to add author information
Add author byline near content with name, short bio, credentials. Add Person schema with author details.
4 Ways to Check Copilot SEO
Automated Checking (Recommended)
⭐ BestUse AISEOScan to check all 30+ factors automatically
✅ Pros:
- Instant results
- Checks all categories (schema, content, technical, authority)
- Shows exact issues with fix instructions
- Consistent - same checks every time
❌ Cons:
- • Premium reports require payment
Manual DIY Checking
Follow checklist above, manually inspect each factor
✅ Pros:
- Free
- Learn exactly what to look for
- Complete control
❌ Cons:
- • Very time-consuming
- • Easy to miss issues
- • Inconsistent - might check different things each time
- • Requires technical knowledge for schema validation
Schema Validators Only
Use Google Rich Results Test or Schema.org validator
✅ Pros:
- Free
- Good for validating schema syntax
❌ Cons:
- • Only checks schema - misses content, technical, authority factors
- • Doesn't tell you which schema types to add
- • No Copilot-specific guidance
Traditional SEO Tools
Use Ahrefs, Moz, SEMrush site audit
✅ Pros:
- Comprehensive traditional SEO data
- Automated crawling
❌ Cons:
- • Not designed for Copilot optimization
- • Miss AI-specific factors (FAQ sections, author attribution, factual density)
- • Expensive for limited Copilot value
Understanding Your Copilot SEO Score
What it means: All critical factors are optimized. Schema complete, content well-structured, technical foundation solid, authority signals present.
What to do: Maintain current optimization. Run monthly checks to ensure nothing breaks.
What it means: Most factors optimized, but 2-3 issues remain. Typically missing FAQ schema, some incomplete schema fields, or minor technical issues.
What to do: Fix the 2-3 remaining issues identified. Re-check to reach 90+.
What it means: Core structure present but quality issues. Usually incomplete schema, poor content structure, or missing authority signals.
What to do: Prioritize schema completeness and content structure. Follow fix roadmap for 2-4 weeks.
What it means: Multiple critical issues. Likely missing schema entirely, no HTTPS, poor content structure, no authority signals.
What to do: Start with quick wins: enable HTTPS, add basic Article schema, fix heading hierarchy. 1-2 month optimization project.
What it means: Fundamentals missing. No schema, no HTTPS, broken structure, no authority signals. Site is invisible to Copilot.
What to do: Complete rebuild needed. Follow full optimization roadmap. Expect 2-3 months to reach acceptable levels.
Check Your Copilot SEO in 30 Seconds
Automated checking covers all 30+ factors instantly. Free basic scan shows top issues. Premium report ($29) includes detailed pass/fail for every check plus fix instructions.
Run Automated Check